RAW MATERIAL
Art Direction and GRAPHIC Design
RAW MATERIAL's concept is the beginning of an idea, a sketch. A dirty rock diamond turned into a beautiful ring; a piece of wood that can be transformed into an amazing chair; raw video footage made into a movie after editing and colorization. The visual concept for this branding is "rudeness", broken pieces of something, the idea of a brute force with the potential to be.
ELIS face and beauty
Art Direction and GRAPHIC Design
We have been told that the nail service was the company's main one. After visual research, we decided to use the basic concept of a leaf that aesthetically best represents the long-line designed nail commonly used by its customers. Together with the logo, we designed four stamps-like signatures to be used in different situations.
IMMINZ
Art Direction
This is a student exchange company looking to build an emotional connection with its clients. They usually deal with parents, who look for a company that provides a well-structured support system for their children. We decided to use an organic design of lines and blue colors to represent tranquility.
X-PRO ICE CREAM
Art Direction and GRAPHIC Design
One of the main strengths of the X-PRO ZERO ice blocks is that they are 100% natural, using no sugar. I decided to use transparent material with the print on the bottom to highlight its healthiness and attract the customer, even before they open the freezer. Also did the art design of the trolley and freezer together with marketing material.
MORE MUSCLE

Art Direction
More Muscle was one of my projects as an entrepreneur. Together with the Steppelab team we developed the whole branding, from logo, shaker, stationery and so on.
Da BOX

Art Direction, Photography and retouching

DaBOX was an incredible company looking for a fresh approach to the local pizza market. They wanted to follow a different approach - not that of an "Italian visual" - and something that would speak to the younger audience.
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